Case Study: How GIMME Drives Customer Retention with Gamified Loyalty

Introduction In the crowded world of on-demand delivery, loyalty isn’t optional—it’s essential. GIMME, a fast-growing liquor delivery app, recognized this early and transformed its customer experience by introducing a gamified loyalty ecosystem. By leveraging Kringle.ai’s enterprise-grade modules in mobile commerce, loyalty, gamification, wallets, and consumer engagement, GIMME created an experience that rewards every tap, share, and sip.

The Challenge In an industry where switching costs are low and competition is high, GIMME needed to:

• Drive higher customer lifetime value.
• Increase repeat purchase rates.
• Turn satisfied customers into brand evangelists through referrals.

The Solution: A Gamified Loyalty Engine Powered by Kringle.ai Kringle.ai helped GIMME implement a robust, dynamic loyalty infrastructure that combines fun, rewards, and performance. The key components included:

1. MagicPass Loyalty: Gamified, Tiered, and Rewarding

• Users earn points on every purchase, automatically.
• Tier-based benefits unlock personalized rewards, exclusive discounts, and early access offers.
• Gamified milestones incentivize consistent engagement and drive brand stickiness.

2. Point Airdrop on Signup: Delight from Day One

• New users receive an instant airdrop of loyalty points.
• Encourages app exploration and immediate first purchases.
• Builds early emotional connection and habit formation.

3. Referral Program: Loyalty Goes Viral

• Referrers earn bonus points for every successful invite.
• Invitees receive a welcome reward—creating a loop of shared value.
• Encourages organic growth via social proof and peer influence.

4. Campaigns Like Never Before With Kringle.ai’s campaign engine, GIMME launched:

• Limited-time tier upgrade promotions.
• Surprise point multipliers during festivals.
• Geo-targeted rewards for first-time customers in new delivery zones.
• Personalized nudges based on user behavior and order history.

These real-time, data-driven campaigns boosted engagement while offering a fresh, ever-evolving user experience.

The Impact GIMME’s gamified loyalty strategy, built on Kringle.ai, delivered real results:

• 30% increase in repeat orders from loyalty members.
• 25% rise in new customer acquisition via referrals.
• Higher order values among users in upper MagicPass tiers.
• Increased app engagement—more visits to rewards sections, higher redemption rates.

Key Takeaways for Brands

• Reward Early: Instant gratification (like point airdrops) encourages conversion.
• Gamify Loyalty: Tiered systems keep users curious and competitive.
• Power Referrals: Make your best customers your biggest advocates.
• Run Smart Campaigns: Let data and behavior drive your promotions.

GIMME didn’t just build a loyalty program—it built a habit. By partnering with Kringle.ai, it gamified the customer journey, maximized retention, and turned occasional buyers into loyal fans.

Want to turn your app into a loyalty engine? Let’s build it together.