In-Store Rewards : How Ben & Jerry Boosted Loyalty Across ANZ

Ben & Jerry’s is one of the most recognized names in the frozen dessert category, known for its rich, creative flavors and socially conscious brand identity. With a loyal fanbase globally, their regional expansion into retail outlets across Australia & New Zealand aimed to bring their iconic brand experience closer to everyday customers. The goal? To bring loyalty, in-store rewards, and digital convenience directly into their stores through seamless POS integration and gamified engagement.

🎯 Objectives: Making In-Store Loyalty Delicious

Ben & Jerry’s Australia aimed to:

• Enable a loyalty-first POS and digital ordering journey

• Drive repeat store visits with gamified incentives

• Embed referral systems and rewards into retail experiences

• Integrate digital journeys with physical point-of-sale systems

🧊 The Scoop: Loyalty Meets Retail Experience

To transform how customers engage in-store, we implemented a Progressive Web App (PWA) paired with a POS-integrated loyalty system that extended the joy of scooping ice cream into the digital space.

1. Click & Collect at the POS

Customers could build their order online and pick it up in-store with a real-time sync to POS systems, reducing wait times and enabling smoother fulfillment.

2. Brownie Points Loyalty Wallet

For every order placed, customers earned Brownie Points—Ben & Jerry’s exclusive loyalty currency. Points were visible in a digital wallet, where users could track their balance and redeem points in future orders.

3. Refer & Earn at the Register

We added a referral program that rewarded customers with points when their friends signed up and placed their first order. This created a low-cost, high-trust growth loop powered by word-of-mouth.

4. Gamified POS Engagement: Spin the Wheel

To make visits more exciting, customers were offered the chance to spin a digital wheel and win surprise rewards like bonus points, discounts, or freebies.

5. Real-Time Surveys on the Spot

After an in-store transaction, customers received a quick dynamic survey , helping stores collect feedback and boost service quality with no extra steps.

6. AirDrop Bonus Points via POS Triggers

If customers hadn’t visited in a while, the POS triggered targeted AirDrop rewards : A smart nudge encouraging them to come back for more scoops.

Behind the scenes, brand teams were empowered with a real-time business dashboard offering visibility across every layer of customer engagement.

• A campaign manager that made it easy to schedule & launch offers, set reminders, and drive timely nudges.
  
• The Analytics view showed how customers were discovering, engaging, and redeeming—helping the brand double down on what worked.

Impact That Matters 📈

👥 99K+ Registered Customers

🔁 5.5K+ Repeat Orders

🎯 16K+ New Users via Refer & Earn

💸 50K+ Wallet Redemptions

🎡 71K+ Spin-the-Wheel Campaign Participations

From POS to Loyalty Powerhouse

For Ben & Jerry’s, loyalty goes beyond transactions—it’s rooted in creating joyful, repeatable experiences. By integrating rewards, referrals, and gamified engagement within a streamlined ordering journey, Kringle enabled their operations to unify digital and in-store moments while deepening customer affinity.

Want to Power Your In-Store Loyalty Like Ben & Jerry’s?

Let’s co-create it.