Love Beauty & Planet: A Gamified Growth Journey

Love Beauty & Planet is a personal care brand that blends sustainability with self-care. Known for conscious beauty, it offers products that are gentle on the planet and deeply nourishing for users. With a growing digital presence, the brand wanted to explore innovative ways to acquire new customers and convert first-time visitors into loyal fans.

But how could they do it without being intrusive?

Challenge: Engagement Without Disruption

The brand was looking for a fresh, subtle way to engage new visitors. The goal was to personalize offers, deliver delightful interactions, and maintain brand authenticity.

That’s where Kringle stepped in.

Key Goals : 

• Engage first-time users and browsers close to conversion.

• Convert initial interest into actual sales.

• Keep the experience organic and on-brand.

To meet these objectives, Kringle deployed a custom-configured Spin the Wheel widget , tailored specifically for Love, Beauty & Planet’s digital storefront. This wasn’t just a plug-and-play module – it was a precision-tuned engagement engine designed to feel organic to the site journey and aesthetics.

Once the gamified widget was delivering results, the brand extended the strategy by integrating lightweight survey prompts—turning engagement into insight collection at scale.

Market Trend Insight

A recent report by Loyalty360 suggests gamified widgets lead to a 25–30% lift in engagement and data capture in retail-focused brands—especially in the beauty and wellness vertical.

Gamified widgets aren’t a novelty anymore—they’re fast becoming a strategic engagement layer.

Conclusion

For Love, Beauty & Planet, gamification became more than a conversion trick—it became a branded micro-experience. By blending emotional nudges with backend control and real-time insights, the brand turned visitors into fans and interactions into data-rich moments.

Kringle didn’t just provide a widget. We helped them craft an engine of engagement.

Are You a D2C Brand on Shopify?

Whether you’re running a fast-growing D2C brand in India or scaling globally, Kringle offers plug-and-play widgets that adapt to your journey.

Especially if you’re building on Shopify—you can easily plug & play this exact experience

Kringle’s Loyalty and Engagement Suite , including gamified experiences like Spin the Wheel is now seamlessly accessible to Shopify merchants, enabling plug-and-play activation across storefronts.