How SENS Life Boosted Repeat Purchases with a Post-Purchase Scratch & Win Campaign on Shopify

SENS Life, known for stylish hydration and lunchware essentials, didn’t want to blend into the festive sales clutter. They weren’t just looking for another discount code or popup banner. They wanted a smart, memorable way to drive engagement and conversion—without disrupting the shopping experience.

That’s where Kringle stepped in.

With Festive Season right around the corner, the team envisioned something playful, and rewarding—all triggered after purchase, making it a moment of delight for paying customers.

The Challenge: More Than Just a “Thank You”

SENS Life had already built a strong presence through well-designed, functional lifestyle products. But as competition grows, it becomes essential to fortify customer programs—keeping the excitement alive and ensuring customers have strong reasons to return beyond just the product.

 The team approached Kringle with a clear goal:

 How can we transform our thank-you page into a moment of delight and a repeat purchase lever—without relying on discount fatigue?

 To meet this goal, Kringle activated a custom Scratch & Win campaign

Every time a customer made a purchase, they were given a chance to scratch and win a prize—right after placing their order.

No extra steps. No downloads. Just a tap and a little spark of joy.

Missed it on the site? No problem. The magic reappeared in their inbox and WhatsApp—waiting to be unwrapped.

The Emotional Hook

Every scratch revealed something: a special gift, a reward, or the simple thrill of “what if I win?” It turned routine checkout into a game. And that emotional uplift? It lingered, turning first-time buyers into repeat visitors.

Customers weren’t chasing rewards—they were enjoying the experience.

It was simple, festive, fun—and designed for one-time use, so each reward felt exclusive.

Impact

• 50% increase in repeat purchases

• More engagement across channels: Open rates on WhatsApp and email nudges improved, driven by the curiosity to reveal the card.

What the Industry Is Saying

Recent studies around customer engagement show a clear trend:

Gamified interactions can increase conversion by up to 3x, especially during peak sale seasons.

Brands that incorporate play into their post-purchase flows see higher repeat visits and email open rates.

The shift from “discount fatigue” to experience-driven loyalty is being embraced across D2C.

Scratch cards, spins, and other smart micro-interactions are proving to be more than just fun—they’re smart retention tools with measurable business value.

Takeaways for Shopify Brands

For Shopify store owners, this campaign shows what’s possible when marketing meets product with the right timing:

• Targeted engagement: Triggered based on spend thresholds.

• Value-led surprise: Without margin burn or offer misuse.

• Data you can act on: From redemptions to participation.
  Whether you’re prepping for a festive season or looking to turn transactions into conversations, a post-purchase reward moment might just be the boost your Shopify store needs.

Be it you’re a D2C brand, a lifestyle label, or a seasonal campaign planner—Kringle’s Loyalty + Gamified plug-in & play modules are live on Shopify.

You can find us at – Explore the Kringle Shopify App