Turning Receipts Into Relationships: How UNOX Elevated Loyalty with Kringle.ai

In the fast-paced world of FMCG, loyalty isn’t just about collecting points—it’s about collecting insights. It’s about turning everyday transactions into meaningful brand moments. That’s exactly what Unox achieved through its creative collaboration with Anna+Nina and the smart use of Kringle.ai’s Receipt Scan Loyalty Program.

This campaign wasn’t just about soup. It was about using data and design to understand consumers, reward them instantly, and build lasting connections—one receipt at a time.

The Challenge: Reaching a New Generation of Shoppers

UNOX, the iconic Dutch brand known for hearty soups, set out to refresh its image and appeal to younger consumers. Their idea? Launch a limited-edition kitchenware collection—quirky soup bowls designed by lifestyle brand Anna+Nina, featuring playful quotes like:

• “Everything runs into the soup”

   

• “Will be fine”

   

These bowls weren’t available for purchase—they could only be earned through a loyalty program. The key to success? Making the experience seamless, rewarding, and accessible no matter where the customer shopped.

The Game Changer: Kringle.ai’s Receipt Scan Loyalty Program

To deliver this frictionless experience, UNOX partnered with Kringle.ai. The result was a truly omnichannel loyalty journey—no app downloads, no logins, and no store restrictions. Customers simply:

• Purchased UNOX products anywhere, at any time

   

• Uploaded a photo of their receipt to Unox.nl

   

• Received loyalty stamps instantly for every qualifying purchase

   

• Redeemed stamps for exclusive Anna+Nina bowls—without delays

   

Behind the scenes, Kringle.ai’s AI-powered OCR and intelligent backend made loyalty fast, intuitive, and precise.

Smarter Loyalty Through Deeper Understanding

Kringle.ai didn’t just verify receipts. It delivered real-time insights that helped UNOX build smarter campaigns and deliver more personalized customer experiences.

• Promo vs. Non-Promo Tracking: Understand when customers are shopping during promotional windows versus outside them, to evaluate retail media and campaign effectiveness.

   

• On-the-Spot Rewarding: Instant gratification reinforced purchase behavior and increased repeat participation.

   

• Basket-Level Intelligence: Gain insight into total spend, product combinations, and more to support segmentation and future targeting.

   

• Retail-Agnostic Loyalty: Whether purchased online, at Albert Heijn, or at a corner store, Kringle.ai verified and rewarded purchases without the need for POS integration—making loyalty scalable and inclusive.

   

Full-Funnel Execution, From Screen to Shelf

Kringle helps brands execute full-funnel strategies by connecting digital engagement with real-world impact. From influencer campaigns and platform integrations to data-driven in-store activations and POS promotions, Kringle optimizes every touchpoint for loyalty. Urban and out-of-home placements build awareness, while QR-led interactions and real-time tracking deliver measurable results. Kringle’s social loyalty layer follows your customer journey—whether it begins on social media, in a newsletter, or in-store—making participation easy, rewarding, and consistent throughout.

The Results: From Casual Shoppers to Brand Loyalists

Kringle.ai helped UNOX shift from transactional loyalty to strategic growth:

• Instant rewards boosted customer satisfaction and repeat purchases

   

• Purchase behavior data identified brand-loyal vs. price-driven shoppers

   

• SKU-level insights supported better product bundling and promotion planning

   

• Offline shoppers were converted into CRM-ready, first-party data

   

Loyalty That Delivers More Than Discounts

UNOX created a campaign that merged creativity, technology, and customer insight to drive meaningful engagement—and Kringle.ai made it possible.

Whether you’re in FMCG, retail, or D2C, Kringle.ai’s receipt scan loyalty solution helps you:

• Reward purchases instantly, across all channels

   

• Understand customer behavior in and out of promo periods

   

• Capture actionable, basket-level insights

   

• Build measurable, long-term loyalty