Maharaja Club: How Air India Boosted Loyalty 35%

Maharaja Club: How Air India Boosted Loyalty 35%

The Challenge of Retaining Customers in a Competitive Market Air India, India’s flagship carrier, faced a critical challenge: declining customer loyalty in an era of fierce competition. While legacy programs struggled to engage modern travelers, the launch of the Air...
Membership-Driven Growth: Costco’s Loyalty Model

Membership-Driven Growth: Costco’s Loyalty Model

In a world of shrinking attention spans and rising customer acquisition costs, membership-driven growth has emerged as a smarter path to loyalty and profitability. One-time discounts are no longer enough – modern brands are turning everyday purchases into...