Turning Loyalty into a Spend-to-Earn Powerhouse

Turning Loyalty into a Spend-to-Earn Powerhouse

Turning Loyalty into a Spend-to-Earn Powerhouse Loyalty programs are evolving fast—and one of the most exciting trends we’re seeing is the shift from time-based rewards to spend-based rewards. Instead of rewarding customers only for how often they interact, modern...
Maharaja Club: How Air India Boosted Loyalty 35%

Maharaja Club: How Air India Boosted Loyalty 35%

The Challenge of Retaining Customers in a Competitive Market Air India, India’s flagship carrier, faced a critical challenge: declining customer loyalty in an era of fierce competition. While legacy programs struggled to engage modern travelers, the launch of the Air...